Invesco's Morgan Stanley Portfolio Cup
game and micro-site
The MSP cup was a game designed to facilitate better engagement with Morgan Stanley (MS) financial advisors, create new channels of communication between MS advisors and Invesco and showcase Invesco's new special product offerings to MS advisors. It was due to launch one month before a large event Invesco was hosting for MS and the final results were to be revealed at the end of the event.
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The landing page would ask for an email address.
This either signed you in or signed you up.
If an unregistered email address was entered the site would expand revealing step 2.
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Once step 2 was completed contestants had the option to increase their score by expanding step 3. When content was downloaded, uploaded or watched a reward marker would temporarily appear on screen confirming the extra points.
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Once steps 1, 2, and optionally 3 were completed, or a registered email address was entered
on the landing page, the site would load the standings and leaderboard page.
Extra points were always available.
